Improve the quality of life and health outcomes for low-income seniors while simultaneously reducing
energy usage and greenhouse gas emissions.

Pairing targeted community outreach efforts with a delayed press and portal launch allows staff to make
connections and build trust in communities most impacted by historic legal and illegal discriminatory
practices and current market forces of gentrification.

Customer service, transparent and clear communication, inclusion in decision making, management of
participant expectations, and well-designed contracts for services are essential to community trustbuilding.

Framing participants as “ambassadors” builds agency and a willingness to share robust feedback intended
to strengthen the future of programs.