To create a public outreach campaign for urban forest master planning.

Lessons learned about tools and tactics through the project that other sustainability directors could use to advance their work.

It is very important to have all the pieces in place before beginning the project. Writing the Urban Forest Master Plan took longer than expected so the outreach efforts were set in motion to avoid any delay.  However, based on feedback, it would have been better to wait for input from the plan team and incorporate it more effectively.

Lessons for developing a collaborative process between a local government sustainability director and local place-based foundation(s).

Successful collaboration starts with willing participants and an understanding of synergy. The role of each team member is generally clear, although initially undefined roles may develop as the work continues. It is important to find common goals and put together a good project team with complementary skills.